Following the launch of the New i10 in December, Hyundai commissioned Big Group to redesign the brochure of their best-selling car in the UK. The brief was open but very direct. They asked us to move away from the standard clean-environment photography and into a colourful and vibrant world.
This direction also extended to the brochure design itself. While keeping the page structure, pagination and content the same, they wanted a back-of-book design to reflect the energetic photography. We introduced angled shapes and colour blocks to keep up with a more dynamic look and feel.
I was responsible for generating the flat plan, art directing the photography, adding elements to the brochure, as well as briefing and managing the photographer on location.
Photography by Leon Hargreaves.
Brochure flatplan
On location
On location
On location
On location
