Swag Project
Company: Saddle Finance
Year: 2022
The goal is to facilitate brand engagement and infuse team spirit. I created holographic stickers and pins to captivate the attention of visitors at Consensus, the most influential crypto event in Austin, Texas, and leave them with a tangible and memorable token of their interaction with Saddle Finance. Visitors not only left the event with a tangible piece of the brand but also a vivid representation of the company's commitment to creativity and innovation.
The sweatshirts were created for Saddle employees, becoming a wearable expression of the company. The distribution of these custom sweatshirts contributed to the cultivation of a positive workplace culture. Employees proudly wore their personalized apparel, creating a sense of belonging and camaraderie. The sweatshirts served as a unifying factor, breaking down barriers and fostering open communication among team members, ultimately contributing to a more vibrant and collaborative work atmosphere.
