THE BRIEF
To articulate the 3 core values internally to Lloyds Banking Group employees they needed a range of canvases, banners, cubes and posters that would be put up in all head office buildings. They were to include all 3 brands; Lloyds TSB, Halifax and Bank of Scotland.
I art directed 2 photoshoots - One in London in the Lloyds TSB branch and one in the Halifax branch using a number of employees. As both were to shoot in branches while open there was a lot of organisation and planning required to keep things moving in a manner that didn't disturb the ongoing working of the business.
The second shoot was in the head office in Bristol and this was to shoot images of employees in an office rather than branch environment to get a mix. Due to budget we used pre-existing imagery for Bank of Scotland and used the same retouching treatment on all sets of images to keep them consistent.
I designed all the pieces to be bold yet on brand and used a variety of employees to be engaging and warm.
A selection of imagery from the photoshoots.
Canvases put up around the head office buildings. They worked alone or easily as part of a set, with a green line and arrow linking them all.
Cubes used in prominent areas such as the reception.
Hanging banners, suspended in the canteen.
