There was a requirement for eco-friendly and re-usable packaging that had shelf-appeal. Most competitor products had a 'medical device' look. I gave a colourful, accessory box feel with graphics illustrating the freedom to be active during periods.

Specs: Tin box of dia 75mm and height 60mm

One and two-colour prints for cloth pad packaging made of Kraft paper

The products were packaged in glass bottles, butter paper and paper tubes. Needed consistent branding and suitable packaging graphics.