Lynk Jamaica
Conceptualisation and Design
Conceptualisation and Design
Design and conceptualise prelaunch and launch material for print, email and social media.10,000 downloads within the first 3 months of launch.
Differentiate from the typical financial brands in the local landscape. Make the voice and vibe clean and minimal but also uniquely Jamaican. Combine brand colours in a way that was instantly recognizable but also not too overpowering.
Results:
Exceeded target by 300% with 30,000 users within the first month.
