Talking about my degree project which is creating and designing a brand for a food truck in Bahrain. Since food trucks in Bahrain has increased and not all of them have a proper branding so I decided to create a page that supports the food truck owners by giving them advice on how to do the brand. Also, I decided to create a brand for a new food truck which is (Triple N Food Truck). I am targeting the owners of local food trucks to create their successful brand and it benefits them by making owners understand how good branding and advertising can make their business successful. As well as the designers, it will improve their knowledge of branding for food trucks. It is recommended that food truck owners should try to learn more about the branding principles to ensure they have a strong logo, packaging, social media to help the brand succeed.
I started implementing the brand for the Triple N Food Truck by creating a Visual identifier (logo) for them according to their selling strategies. Then I started posting in Instagram anything related to their brand. For example, creating logo, menus, packaging, stickers, business cards, QR code menu, stamps, ad campaign and video advertisement. Talking about my collaterals, first I created an Instagram page called @trucks.brand Secondly, I designed a sticker so they can stick it in their ready packages. Also adding a QR code to their digital menu which is in their business card that I created too Moreover, I created and designed a printed menu and cards as well. In addition, I printed their logo on the merchandise.
A menu has designed for the Triple N food truck with some shoots of food has done by @trucks.brand
Social media advertisement story. First story ad that contains a quote and the page to let viewer start following it. Second story ad which contains the brand collaterals. Third which is my shoots for Triple N menu.
I have created an advertisement stop motion video to promote for the Triple N brand and also promote for my account @trucks.brand that I am a visual design student who will graduate in June 2022, and I am ready to create brands for other food trucks even after I completed my degree project.
