From the beginning at Loft, I have to work on Illustration and Motion Design, aligned with Loft's new branding, new style, and an adult-driven environment that communicates directly from 1st point of contact, the homepage. From style frames and storyboards to final design and animation, all these projects were made with the support of our stakeholders. The ethereal and machinery concepts merge in a really soft and clean graphics development, through the opacity, reduce color palette, and simple but dynamic shapes, let's say 3D or character development, we got strong visual communication, which traduced in more client knowledge and less navigation friction.
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