TOPICAL AND MOMENT MARKETING
Copywriting | Creative Direction
Brand: Aashirvaad
Topical: World Music Day
Concept: The idea was to creatively show the food elements as a jukebox and integrate the product with World Music Day.
Brand: Aashirvaad
Topical: World Savings Day
Concept: The insight here is we tend to waste food. A little bit of savings today can a meal for tomorrow. We communicate the message on World Savings Day.
Brand: Aashirvaad
Topical: International Girl Child Day
Concept: As girls in Indian households, making gol rotis is the ultimate goal. Aashirvaad aims to break the stereotype and send out a strong message on International Girl Child Day.
Brand: Aashirvaad
Topical: India reached the milestone of one billion Covid vaccines
Concept: Commemorating the occasion, we made a topical post wherein the word 'Love' is written as one billion(1000000000).
Brand: Sony SAB
Moment Marketing: Squid Game Digital Marketing
Concept: One of the lead characters on the show, Maddam Sir, has a takia kalam. We integrate the character's quirk with the moment marketing of Squid Game's success.
Brand: Sony SAB
Moment Marketing: Virat Kohli retires from captaincy
Concept: Virat Kohli brought an end to his seven-year-long stint as the captain of the Indian Test team. Hoping on the moment marketing, we made an appreciation post.
Brand: Sony SAB
Moment Marketing: Elon Musk buys Twitter
Concept: In a jiffy, Musk bought Twitter setting the internet on fire. We take the thought of him buying Twitter in a short span, whereas our character Popatlal has been looking for a bride for over a decade.
Brand: Sony SAB
Moment Marketing: The worst she can say is no
Concept: The below meme had taken over the internet by storm. It depicts a scenario where a person is preparing to ask a girl out and is encouraged by the thought that the worst answer that they can receive is rejection, whereupon the girl's response is much worse than just plain rejection, often containing an insult or other derogatory term.
