stanisława kolatselkä's profile

(sur)(real)russia

stanisława kolatselkä
•
(sur)(real)russia — сувенирный бренд, основанный на российской идентичности, формирующейся засчёт повседневных образов и символов.

это поиск лаконичного и от этого ироничного языка нашей повседневности.

дипломный проект, 4 курс, школа дизайна ниу вшэ


Advertising brand Brand Design brand identity branding campaign identity Logo Design typography visual identity

нейминг — игра с приставкой и корнем слова (sur)(real). простая транслитерация.
в сокращённом варианте превращается в палиндром — (sur)(rus)
Advertising brand Brand Design brand identity branding campaign identity Logo Design typography visual identity
Advertising brand Brand Design brand identity branding campaign identity Logo Design typography visual identity
Advertising brand Brand Design brand identity branding campaign identity Logo Design typography visual identity
Advertising brand Brand Design brand identity branding campaign identity Logo Design typography visual identity
Advertising brand Brand Design brand identity branding campaign identity Logo Design typography visual identity
Advertising brand Brand Design brand identity branding campaign identity Logo Design typography visual identity
Advertising brand Brand Design brand identity branding campaign identity Logo Design typography visual identity
Advertising brand Brand Design brand identity branding campaign identity Logo Design typography visual identity
Advertising brand Brand Design brand identity branding campaign identity Logo Design typography visual identity
Advertising brand Brand Design brand identity branding campaign identity Logo Design typography visual identity
Advertising brand Brand Design brand identity branding campaign identity Logo Design typography visual identity

рекламная кампания развёрнута как в интернете, так и в реальной среде. представляет собой кликбейтные изображения с кьюар-кодом, ведущим на инстаграм бренда
Advertising brand Brand Design brand identity branding campaign identity Logo Design typography visual identity
Advertising brand Brand Design brand identity branding campaign identity Logo Design typography visual identity
Advertising brand Brand Design brand identity branding campaign identity Logo Design typography visual identity
Advertising brand Brand Design brand identity branding campaign identity Logo Design typography visual identity
Advertising brand Brand Design brand identity branding campaign identity Logo Design typography visual identity
Advertising brand Brand Design brand identity branding campaign identity Logo Design typography visual identity
Advertising brand Brand Design brand identity branding campaign identity Logo Design typography visual identity
Advertising brand Brand Design brand identity branding campaign identity Logo Design typography visual identity
Advertising brand Brand Design brand identity branding campaign identity Logo Design typography visual identity
(sur)(real)russia
Published:
stanisława kolatselkä's profile

Owner

stanisława kolatselkä's profile
Moscow, Russian Federation

(sur)(real)russia

Published:

Tools

Creative Fields