McDonald's sweepstakes - Old Car (2016)
In celebration of their 25th anniversary, McDonald's is spreading more joy by hosting a sweepstakes program with grand prizes that include cars. Unlike conventional sweepstakes promotions, they've chosen not to promote it loudly and directly. Instead, we opted for a genuine married couple facing a real-life challenge to illustrate how winning the prize could transform their lives.
Creative Director:
Iyan Susanto
Associate Creative Director:
Yogi Pradana
Art Director:
Franz Liberty
Copywriter:
Singgih Nugroho
Film Director:
Zahir Omar
