The Brief
- Positions Microsoft as a company committed to goals with a positive human impact,
- Create fascination and desire for Office 365, as well as neutralize negative perceptions about Microsoft cloud services. All showcased through real scenarios.
The audience
Technical decision makers and IT professionals.
The Solution
A special partnership with Radio 538 and non-profit organization War Child in which Microsoft and Office 365 helped realize a complex weeklong roadshow through the Netherlands showing how Office 365 even supports the most complex working conditions, and Microsoft is committed to serving a goal with human impact.
The Results
To have big impact, integration of all communications disciplines was a must. PR, Marcomms, internal communication all worked side by side. We had full commitment. Even Microsoft Netherlands’ Genaral Manager contributed personally in the campaign.
Make it big: drive desire (show value of the product), but also drive our reputation (build on relationship with War Child and company pride (I am a part of a great company).
Quantitative
- A positive ROI on the media investment of 3,7
- 80% reach within the target audience (Objective 80%)
- 28.236 Watched videos (Objective 16.000)
- 441.736 Read articles (Objective 100.000)
- 915.510 Page visits
