日行之外BDD 新一代保健品 Packaging Design
Design Concept
日行之外BDD是专为当代年轻人打造的膳食补充和营养生活品牌，解决目前国内保健产品“卖得贵，疗效难追踪，不便携”这些问题。人性化的设计，健康的生活方式，及合理的价格，都是为了我们这一代人的健康出发。日行之外潜心研制和开发优质且好吃的保健产品，让补给能量变得简单、自然、日常。
“BEYOND DAY (BDD)”is a nutrition and health supplements brand specially created for contemporary young people. BDD’s goal is to solve the problems of those current domestic health care supplements, like expensive prices, poor curative effect, and not portable.For the health of our generation, BDD use a better and humanized design, encourages healthier and easier lifestyle, and most importantly, they have reasonable prices for their products.BDD devote themselves to the research and development of high-quality and good taste health care products, which makes daily supplementation natural and easy.
这个系列的产品，我们团队花了接近一年的时间进行打磨。在这个过程中，我们遇到了许多困难；从如何改变当前市场上保健品不方便携带不美观的问题，到膳食补充和营养品密封性的问题，以及产品容器开模资金耗费的问题，甚至相关品行业的包装文字规范要比其他行业更加严格等等...所以这次的设计对于我们来说是一个比较大的挑战，但好在最后我们终于把它给成功落地并开始发售。
This series of products took our team nearly a year to launch. In this process, we encountered many difficulties, like how to change the inconvenience of use and the look of these health products in the current market of health care, seal-ability problems of these nutritional products, a big cost on the product container mold is also a problem, last but not least, the text and image standardization of health care and nutritional products is even more strict than other products, so we spend lots of time learning and fixing. All of these was a big challenge for us, but fortunately we landed it and launched it.
这个日常补给系列一共有六款产品，我们分别用形象化的图形来表现了不同产品的功能，并且用六个颜色进行区分，让此系列的包装形成了独有的视觉系统。这次针对膳食补充品和保健品行业的包装设计，无疑是一次突破。我们打破传统，设计新一代年轻化的包装，让此类产品也能成为一个时尚单品，随身携带，实现真正有价值的差异化设计。
There are a total six products in this daily supply series. We use visualized graphics to represent the functions of these six different products, and also use six colors to distinguish them, so that the packaging of this series forms a unique visual system.The packaging design for dietary supplements and health care products industry is undoubtedly a breakthrough. We change the traditional design, and give a new appearance to younger generation, so that such products can also become a fashion item, carry them around, take one anytime. We hope to achieve a truly valuable differentiation design.
