Loreto Rueda's profile

Fight Club packaging project

This pack includes three special edition posters, a chamomile tea bag to help cope with insomnia -just as the main character from the film- and a first aid basic kit with bandages in different sizes. It also includes a Tyler Durden driver's license with all his personal information, 6 stick-on HELLO MY NAME IS badges and 6 Paper Street Co. cards. It also includes a pen drive -inside a hand-made soap- where you will find the film alonside the director's cut. 
The packaging is intended to appear as innocent as possible, like a simple package from a small soap company. 
First thing to notice when opening the box is the 25th anniversary welcome card, signed by Tyler Durden himself. 
Once the card is removed, the soap becomes visible. To find the rest of the items, the person will have to pull from the posters showing on the side. 
Once the second floor is uncovered, all the "secret" items will be on full display. 
Fight Club packaging project
Published:

Fight Club packaging project

March 2022

Published: