Launching this sensual Japanese lingerie brand in India in the midst of the lockdown of 2020 was quite a challenge. We won the pitch with our positioning "feels so fine" and executed an integrated film + digital campaign to perfection. In 6 months of release the growth the brand saw, was tremendous. But what is most special was the change in perspective we took, a campaign seen through "the woman's gaze" to represent the modern woman who feels comfortable in her own skin.