𐱃𐰆𐰼𐰚𐰃𐰲
Turkic Story Telling Fest
“Remember Your Story”
Everything begins with “word”, everything needs “word” to come alive. It is the bridge between the past and the future. But, one would not - could not- settle for just owning the word. One wants to share it, amplify it. So, one needs a narrative. We call this narrative a tale. Or, name it as “story” by giving it a modern form. Whispered from ear to ear, since the birth of the word; read, heard, felt in a metropolitan flat or near a shaman fire in the dessert...
Turkic World Story Festival enabled us to uncover common culture and collective memory of people from different parts of the World with a vast written and verbal accumulation that had formed for thousands of years. The festival, held with participation from 39 authors from 8 Ural Altaic countries, needed a branding study that can carry its heavy story and can melt this weight into a up to date communicative language.
Right at that point we wanted to take a re-invention journey towards the beginning. With “Remember your story” motto, we embarked on an archeological adventure to reach the first word, fist narrative; to fish it up from the time and bring it to today. Our first stop on this journey was Orkhun Inscriptions, the first known written narrative of the Turkic World.
Nar Creative™
Ahmet Yasin & Arda Arel
Shoot: Doğu Meral
Client: Zeytinburnu Belediyesi & Türk Dünyası Öykü Festivali
Special Thanks
Ertuğrul Emin Akgün & Aykut Ertuğrul
Ayşe Serra Kolcu
𐱃𐰴𐰀𐰣𐰚𐰽:𐰯𐰆 :𐰋𐰀𐱃𐰲𐰴𐰃𐰣𐰏
Bain Tsokto Inscriptions
Our quest brought us to Tonyukuk Inscriptions, known as the first part of the Orkhun Inscriptions, the root of the current Turkic languages. We found where the word had fallen. Only thing left was to lift it up, dig it up from the history and bring it to now.
The typography in our branding study was inspired from the Orkhun Alphabet used in Tonyukuk Inscriptions. We stylized this alphabet, which is the unifying element of the Turkic world, letter by letter and created a new "tamga" consisting of 38 symbols.
Logo
Instead of using the modern arithmetic rules, we used rune aesthetic of the era of Orkhun Inscriptions and Tonyukuk. In this context, we went beyond the common parameters and formed a new “x, y, z” equation. We used “x” for space, “y” for intersection areas of the tamga and “z” for points of tangency. Doing so, logo was taken out of the known box and it took a primitive form, seeming like an erroneous one according to modern rules.
Directions of the color
Without a single doubt, color preferences have a significant importance in thousands year-old Turkic narrative. In time, the founding colors created their own archetypes and were used in places and shapes corresponding to their meaning. This narrative extends from a flag carried by a soldier, all the way up to the miniature of an artist. A color can entail the most abstract concept, and the most solid fact; anything that it comes in touch with and everything whose meaning that it embraces. even directions...
White of the West represents justice and Mediterranean; blue of the East good spirits and Tengri; green of the North summer and winter; crimson of the South fire.
