Tigo - Ask your phone
Tigo, the third mobile company in Colombia was awarded by independent auditors as the best performing Mobile Network in the country.
In a feisty market where competitors talk loud about themselves, Tigo needed to deliver the news in a creative and trustworthy way. So instead of being their own spokesperson, they encouraged every citizen of Colombia to ask their own phone.
Through an integrated PR & SEO Strategy, whenever someone asked their phone: "Which is the best mobile network in Colombia?", Google would answer: Tigo.
