coches.net
Your next movement
Technology has changed mobility and the way we all move around. Today we are starting to become aware of our use of public space in increasingly connected cities, the impact of daily traffic on our health and even our environmental footprint. A technological paradigm that adds complexity to our choices.
coches.net, the leading marketplace with the largest offer of cars decides to evolve its model and add new services adapted to the current needs of society.
Challenge.
To reposition coches.net based on a new model that evolves from buying and selling to renting, financing and pay-per-use. An opportunity to grow and find a new space in which to connect with what people need.
Solution.
After an exhaustive analysis of the brand, its competition, its architecture and its social and cultural context, we created a positioning territory that would connect technology with the new needs of users. "Discover your way" tells us about all the decisions we have to make in our lives and how coches.net helps you discover the best one.
A strategy based on a new mobility, free and conscious, adapted to specific or vital needs of each person.
If freedom was owning a vehicle, now it is choosing how and when you move. "Your next movement" is the value proposition that builds on this universe of meanings. Our life is moving forward and so are our mobility needs. At coches.net you could buy, sell, use, discover or finance everything you need.
We have gone from talking about engines to turning coches.net into the leading mobility marketplace, an expert that guides you to make the best decisions. A proposal adapted to users but also to B2B professionals.
The evolution of the business model also implied evolving the perception of the brand towards more digital terrain. That's why we decided to redefine our .net, which in addition to talking about our origin and experience would also talk about our network of knowledge. A network connected to the largest group of marketplaces in Spain, Adevinta Spain.
coches.net has gone from being a motor marketplace to an integral mobility experience adapted to the reality of people and focused on the future.
The redesign of coches.net is based on the figure of the circle to develop and structure the whole visual identity. In the same way that the dot discovers and guides the way in the logo itself, this inspires the creation of a recognizable system that cohesion and reinforces the idea of 'Your next move' in all brand communications.
