My customer is a young woman between the ages of 20-25. She lives in New York City in a loft that is upstairs from an upscale boutique. She is the blogger and journalist of a popular high fashion magazine. She spends most her mornings out on the streets looking for fashionable people to feature on her daily blog posts. At night, she attends events that feature some of the most well known designers out today. No matter what time of day, she makes sure that she has on the most edgy fashionable outfit to leave a great impression while she’s out doing her job. Layers and asymmetrical silhouettes are featured in my collection. The color story is inspired by the many shades in an amethyst stone.