Raise the Stakes Playbook
The Playbook is a quarterly publication created for the Progrexion marketing team to level-set on goals and to showcase company culture. Every year, the publication is built around a motivational theme to inspire employees to reach their individual and team goals. The 2018 Playbook's theme was "Stake your claim," and so I developed this concept as an evolution, playing on the different meanings to the word "stake." It was a luxurious in feel and very refined, but featured an element of risk and reward. Of experimentation and exploration. Because it's not always about the hand you are dealt, but rather how
you play it.
