So Good to Be Extra Campaign
ExtraCredit is a Credit.com product I helped launch in 2021. I led the team in creating and executing this concept as a TV and digital integrated campaign. While the primary goal was to sell our new service, the campaign was strategically positioned to be attention-grabbing and to build brand recognition. Deliverables included a landing page, an email series, banner ads, social assets and more, all working alongside the primary TV spots. The campaign was extremely well received internally, and helped ensure ExtraCredit's launch went as smoothly as possible.
