Bringing High Speed Internet
to rural Texas
to rural Texas
CLIENT:
ZochNet.com
DESIGN SERVICES:
LOGO DESIGN /
GRAPHIC DESIGN /
WEB DESIGN /
GRAPHIC DESIGN /
WEB DESIGN /
ZochNet is a ISP (Internet Service Provider) in rural Texas.
They have 175+ towers all over Lee, Milam, Bastrop & Burleson Counties so they can now experience the same speeds as your average suburb.
They have 175+ towers all over Lee, Milam, Bastrop & Burleson Counties so they can now experience the same speeds as your average suburb.
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Challenges
Until ZochNet was created, farmers, ranchers and general country loving people had to put up with poor satellite and cellular internet service or suffer without service at all. The people from these counties felt excluded from the big ISP companies but now wireless technology has opened up a nearly endless range of possibilities.
So the challenges for ZochNet were:
So the challenges for ZochNet were:
- Explain the benefits of their technology against what was available at that time.
- Make it easy to get in and get out if they want, no hidden fees, etc.
- Prove that local people like them can bring a quality internet service.
“I've been working with Diego
for more than 20 years!
So when I started my own company
I had no doubt who should manage my
design and marketing!
He delivers professional work on time
every single time.”
for more than 20 years!
So when I started my own company
I had no doubt who should manage my
design and marketing!
He delivers professional work on time
every single time.”
Robert Zoch III
CEO at ZochNet
Our Approach
The logo and the visual universe clearly refer to the connection between these areas forming the Z of ZochNet. We began by helping ZochNet to define its purpose: "To bring high-speed internet to rural Texas, by Texans".
Based on that, we created a dynamic brand architecture and go-to-market messages that enhanced ZochNet's competitive advantage: "For Texans, by Texans" and maximized the fact that now they can be heard because all of them are their neighbors.
Based on that, we created a dynamic brand architecture and go-to-market messages that enhanced ZochNet's competitive advantage: "For Texans, by Texans" and maximized the fact that now they can be heard because all of them are their neighbors.
Inspired by ZochNet's purpose we designed visually stunning creative design pieces and storytelling approaches that heroes the local impact of ZochNet's technological promise. It showcases how ZochNet is reshaping their lives and businesses but connected to a better tomorrow.
Thank you for watching!
