Coddiwomple
(verb | English origin) "to travel in a purposeful manner towards a yet unknown destination."
What if you had access to a travel website that provided you everything you need to visit a new destination? Select Tropical Getaway for a package with underwater cameras, reef safe sunscreens, and more! A Mountain Views selection complete with camping gear and flannel? Check! Coddiwomple has you covered—no more scattered packing lists and ordering from multiple retailers. Choose your destination; let us take care of the rest. Coddiwomple: ready, set, go!
What if you had access to a travel website that provided you everything you need to visit a new destination? Select Tropical Getaway for a package with underwater cameras, reef safe sunscreens, and more! A Mountain Views selection complete with camping gear and flannel? Check! Coddiwomple has you covered—no more scattered packing lists and ordering from multiple retailers. Choose your destination; let us take care of the rest. Coddiwomple: ready, set, go!
a comprehensive, multi-phase project that required an understanding of audience and the competitive landscape. brand and identity attributes were visualized in multiple design assets and implemented in a range of touchpoints. a brand book was created to communicate personality, provide rationale, and direct proper usage of identity assets. click here to view inspiration, alternative solutions and the design process for this project.
the Coddiwomple audience identifies as travelers, those wanting to broaden their travel horizons, planners and organizers who are ready to tick off that travel checklist all in one convenient place.
brand assets pictured here. Coddiwomple is a travel essentials liaison for the person who wants to up their travel game! with our vintage/modern dichotomy aesthetic mixed with travel checklist functionality, Coddiwomple is a place to visit for those visiting other places. travel is full of the unknown and the whimsy of life, and that wonderous personality is reflected in the type
and color palette.
an example of a Coddiwomple travel package.
