Enkelt Studio branding – case study

Design process

Every branding I get to design i start with a workshop. In my experience I have learnt that it's the quickest and most effective way to gather information necessary to build a cohesive brand image

In case of Enkelt Studio we have decided to conduct workshop remotely. In our meetings we have completed a series of exercises that helped us verbalise our ideas and associations. It makes further communication much easier and makes the visions come to life in a fluent way. Another advantage is that it's a good moment to get a closer look at brand's clientele and choose the right way of establishing connection with them.

About Enkelt Studio

– interior design studio

– placed between Poland and Denmark

– emphasises on ethical aspect of design

– it's purpose are balanced metamorphosis

– Enkelt (den) = direct

Brand's philosophy

Enkelt is a force that normalises and heals interiors. It makes them compatible with their's users. It's clients are the source of inspiration which leads to charming design. It's metamorphosis-oriented, but the process itself is just as important. Nothing is being forced, everything in respect to user and history

Graphic sign

The sign is minimalistic to show off the unpretentiousness of the brand. I design versions prepared for different media and usage: the avatar ("e"), and the sign with a tagline ("honest interiors") and couple of versions in-between.

Colour palette

Enkelt does not shock with colour, quite the opposite. it makes unusual colours come to life, like a frame or a mirror. It appreciates normal things, it leaves a lot of space for others to shine. It communicates in a clear way, it stays away from claptraps, which is represented in a colour scheme.

Typography

I have chosen 2 fonts, which are similar, yet harmonising. Their character reflects the brand philosophy: no shouting, everything in balance.

Social media

In case of Enkelt Studio Instagram is the most important medium. The strategy is planned for both visual materials and typographic posts that showcase the ethical approach.