wildabout.design Strategic –––– Brand
Designing a brand that is Timeless
In our partnership with Timeless, we undertook the exciting challenge of crafting a brand that transcends temporal boundaries. Timeless, dedicated to enabling users to invest in and trade real luxury assets through tokenization and fractional ownership, approached Wildabout.design to breathe life into their vision of "Invest in things you love."
As the creative force behind Timeless's visual identity, Wildabout.design took the helm, starting with the inception of a unique and enduring logo that serves as the cornerstone of the entire corporate brand. Our creative direction extended across diverse mediums, encompassing brand design, dynamic animations, meticulously curated asset photography, compelling social media visuals, and immersive 3D designs. Additionally, we spearheaded the design of subbrands, ensuring a cohesive and comprehensive brand ecosystem.
Our collaboration with Timeless is a testament to our commitment to creating designs that transcend fleeting trends. Every element we crafted, from the logo to the 3D designs, was meticulously woven together to encapsulate the essence of Timeless and its commitment to timeless luxury. Wildabout.design is proud to have played a pivotal role in shaping an immersive brand experience that not only resonates with the audience but also positions Timeless as a beacon in the realm of luxury asset investment.
Branding –––– Logo
The logo for Timeless is a family member/continuation of the previously designed Gapless logo. The Timeless logo is reflecting how over time investments can grow into a super valuable item. Diamond is one of the worlds hardest material, this stands for the robustness and trustworthiness that is Timeless the company. The Loop in the logo also emphasises the timelessness of a good investment.
Branding –––– The Label
Crafting a Dynamic Label Lockup: Our design for Timeless achieves a perfect balance between the logo and payoff, inspired by a watchband extending off the page. This subtle touch not only adds sophistication and quality but also boldly claims space on the page through contrast. The Label Lockup becomes a potent, flexible, and memorable brand identifier, reinforcing Timeless' commitment to quality and enhancing its overall visual impact.
Creative Direction –––– Photography
In collaboration with wildabout.photography, we crafted a distinctive style for product photography, showcasing the unparalleled uniqueness of our assets. Our approach seamlessly blends emotional storytelling through 'mood' photography with the precision of straightforward product shots for the gallery.
To enhance the user experience, we went beyond static imagery by producing unique unboxing stop-motion videos for each asset. These not only served as captivating in-app experiences but also doubled as compelling teasers for our social media platforms. This strategic blend of emotion and precision not only highlights the product's individuality but also engages our audience on multiple levels, making the brand's visual narrative truly immersive and impactful.
Branding –––– CI
In crafting the corporate identity for Timeless, Wildabout.design embarked on a transformative journey that surpassed conventional design norms, resulting in a visual narrative that exudes timeless elegance and cutting-edge innovation. Our approach was all-encompassing, leading the charge in creating a logo that serves as the very heartbeat of the brand. From the meticulous design of the brand elements to the creation of captivating animations, asset photography, and engaging 3D designs, every facet of the corporate identity bore the imprint of our design expertise. The comprehensive corporate identity, born from the collaborative spirit of Wildabout.design, doesn't just reflect Timeless's values but also establishes it as a trailblazer in the luxury asset investment landscape, etching a compelling visual legacy for the brand.
