Ad Campaign to gain brand awareness for Poon Goor Soe Pi Pa Lo Cough Syrup
Many times, in order to prove something, you have to provide imagery or raw footages. Coughing at the wrong moment will cause you to miss out on opportunities to do so. The message of the whole campaign is to show that coughing will hold you back from being productive and it gets in your way of getting things done.
Using a much daring and controversial approach, this campaign is set it in a modern day context in contrast to the traditional image that the brand portray.
Deliverables include:
-Print ads done up in posters to be placed at bus-stops and MRTs to attract our target audience (young adults).
-Print ads done up in posters to be placed at bus-stops and MRTs to attract our target audience (young adults).
-TV Commercial (TVC) broadcasted on different channels and shared online.
-Ambient 3D type placed in places with high traffic
-Flash mob
