BRIGHTSCOUT
Client: Relational AI
Category: Brand Strategy / Visual Identity / UI Design / Webflow Development
Category: Brand Strategy / Visual Identity / UI Design / Webflow Development
Year: 2022
www.relational.ai
/ THE CLIENT
We have been approached by RelationalAI, a cloud-based system that helps you expand your Data Cloud with advanced Graph Analytics, Reasoning, Machine Learning, and Mathematical Optimization. They have requested our assistance to develop a visual identity that aligns with their company vision and values, as well as caters to the diverse needs of their users across different industries. Our aim is to create an alternative brand identity that resonates with all users and helps them leverage the full potential of RelationalAI's offerings. It's an exciting challenge, and we're thrilled to embark on this journey!
THE CHALLENGE
As part of our brand identity design process for an AI-related company, we began by creating several mood boards and visual territories. Our goal was to immerse ourselves in the world of AI and identify the core elements that would define the brand's visual identity. We explored various visual styles, color palettes, and typography options that aligned with the company's values and vision. These mood boards and visual territories served as a foundation for our creative team, allowing us to identify the most compelling design directions. We then refined our concepts and crafted a brand identity that would resonate with the company's target audience while also embodying the cutting-edge technology and innovation that AI represents. The end result was a cohesive and impactful brand identity that truly reflected the essence of the company.
