M_CP
Karen Lee | ArtCenter College of Design | January-April, 2021
The Museum of Contemporary Photography was founded in 1976 by Chicago College Chicago, and they currently have about 15,000 photographs. The project's goal was to rebrand the company and get inspiration from the margins and lingering feelings in the picture. So the vowel 'O' in the abbreviation of Museum of Contemporary Photography was changed to "_(Underscore)" to create M_CP. Along with the reinterpreted logo, we created short motion videos, posters, Stationery, Branding Merchandise, in/outside of the building, and a computer/phone/home screen.
M_CP Short Motion Video
Logo_Long form
Logo_Short Form
Logo System
Business System
Posters
M_CP Building
MD
Website_Home Page
Phone Screen_Home
