Objective: Take an existing brand and develop product variants across different food options. While using the brand’s existing logo form.
Direction: The RX Bar re-packaging will be a modern rustic aesthetic. The color palette will have natural and neutral colors like tans, oranges, & browns. Along with wilderness imagery and/or texture. As for Type, going with sans serif typeface will give more of a clean modern look to the packaging.
Style Board
Concept Sketches
