Lilium vision book (2019)
As part of our ongoing brand communication work, we were commissioned by the investor team to create a very limited edition physical piece that they could leave behind after their meetings. Something to complement, on a deeper purpose level, the facts and figures of the presentation documents.
As part of our ongoing brand communication work, we were commissioned by the investor team to create a very limited edition physical piece that they could leave behind after their meetings. Something to complement, on a deeper purpose level, the facts and figures of the presentation documents.
Our name is Lilium, and this is who we are.
Our journey began with a blank piece of paper and a question.
Where would you like to fly?
Where would you like to fly?
Until we realized the question was the answer. Because it was never really about where. But about why we want to fly.
We all want to get home to our loved ones without getting stuck in rush hour traffic.
We want to spend more time in nature, without it costing the earth. We want better and faster connections.
We want to spend more time in nature, without it costing the earth. We want better and faster connections.
The answer was up there, in the sky.
And so was the freedom to ask for more. A better and more sustainable way to get from where we are to where we want to be.
Suddenly, our task was clear. And we’ve been working on it ever since.
Yes, it’s been challenging at times. It always is.
But our excitement grows every minute of every day, just like the team behind it.
But our excitement grows every minute of every day, just like the team behind it.
And when you see it fly, when you actually see it happen, right in front of you...
It’s breathtaking.
Days, nights, weekends.
One test, and then another. And another.
And from every failure we encountered,
we became stronger.
We broke many rules.
Many.
But we had to if we wanted to get somewhere different.
Our only limit has been the boundaries of physics.
Today,
(The Seine, Paris.)
(The Seine, Paris.)
we have
(caption: Lucerne, Switzerland.)
(caption: Lucerne, Switzerland.)
a long road ahead of us,
(caption: Tate District, London.)
(caption: Tate District, London.)
But our dream
(caption: Manhattan, New York.)
(caption: Manhattan, New York.)
isn’t a dream anymore.
(caption: Los Angeles, California.)
(caption: Los Angeles, California.)
We can all help make the world a better place.
And our blank piece of paper? …It isn’t blank anymore.