Step是一家外卖咖啡品牌，位于中国深圳中央商务区。脚和外卖杯的结合可以形象地展示品牌的特点。我们提到基思·哈林（Keith Harring）的手绘风格，因为我们尊重他积极的生活态度。对于在这个快节奏的城市深圳工作、购买个性化产品的白领来说，一个可步行的咖啡杯也可能是一个新鲜的想法。从升职的那一刻起，这位杯游者来到了牛顿发现万有引力的苹果树，穿过披头士乐队走过的步道，在梵高眼中看到了星光灿烂的夜晚，在他送咖啡的旅途中，他在阿甘的长凳上思考着生命的不同意义。最终将这些艺术融入到Step coffee中，以激起顾客的兴趣。
Step is a take-away coffee brand located at central business district in Shenzhen, China. The combination of feet and a take away cup can demonstrate the character of the brand iconically. We refer to Keith Harring’s hand drawing style as we respect his positive attitude to life. A walkable coffee cup could also be a fresh idea for target audiences who are white collar work in this fast-paced city Shenzhen and purchase personalized product. From promotion part, the cup-walker has been to the Apple tree where Newton discovered Gravitation , walked across the footwalk the Beatles walked, he saw the starry night in Van Gogh’s eyes, and thought about different meaning of lives in the Forrest Gump’s bench during his coffee deliver journey. And eventually bring all these art into Step coffee in order to provoke the customers.
停下脚步喝一杯咖啡
