Why I chose this topic

The aim of this blog is to convince the whole athletes segment to actually include MacDonald’s meals in their diet and to aware them that MacDonald’s meals have the macros and benefits that they can get. MacDonald’s mission statement is to make delicious feel-good moments easy for everyone. As you can see from their mission statement, McDonalds is all about creating an experience for their customers that are enjoyable.AS MacDonald’s wants to shift to the to shift focus to attract users between the age of 18-25, and 43% of those of this age are athletes according Amit Alexander Charan (2018), as also to focus on the key message being that its McDonalds is a place for friends to meet, catch-up and share life.  .that was all was written in the blog.

SEO

 I've development of relevant tags to the blog so when athletes look for these terms, McDonalds website will appear towards the top of the results page. I've included hyperlinks   By include these hyperlinks, the customer is directed to various sections of the McDonalds website, which improves online traffic, which is one of McDonalds marketing goals for  2022   The usage of hyperlinks tells Google that we're linking to reputable sites. I have used all these to improve my ranking on Google's algorithm.

I included McDonald's Facebook and Instagram handles so that consumers can see a variety of images of meals that they can choose from to eat, which encourages interaction. Consumers will be more willing to share these photographs and the website URL on social media when these links are included. This can aid with search engine optimization because it increases the trustworthiness of our website.

Design and copywriting

I began the blog with just a question because it helps myself to connect with the audience and make them feel that they are not the only one their quest for answers. Following that, I composed a brief but straightforward statement describing the contents of the blog article. According to Smith and Zook (2019), we employ the AIDA model to persuade our clients to take action while publishing a blog.

Awareness: Using the blog to make consumers aware of the items.

 Interest: Gain interest through posting on a problem that is now capturing the attention of a large number of people because more individuals commit to assist rescue the world.

Desire: McDonald's meals are desirable since they are affordable and simple to order

Action: Customers should visit other blogs, social networking sites, and the main portal to order their meals, according to the call to action. This was accomplished on the blog by recommending that readers visit the McDonald's website at the conclusion.

Elements of design

On each page, I've attempted to include photos that relate to what I've said. In the blog, I utilized genuine photographs of McDonald's meals that may be cooked in all the country's locations in the hopes of making the readers more interested. Most of the photos were POV since he was so engrossed in the ambience of witnessing those meals in front of him.

 I utilized the brand's main colors, Red (Hex color: #DA291C) and Yellow (Hex color: #FFC72C) in accordance with US Brand Colors. In addition to Black and White.

 Blog Reference list

•          Canva (2022). Canva. [online] Canva. Available at: https://www.canva.com/.

•          NDTV Food. (n.d.). McDonalds (McD) Menu, McDonalds Menu with Price List. [online] Available at: https://food.ndtv.com/restaurants/mcdonalds-mcd-prices-and-menu-1790160.

•          October 19, E.B. and 2020 (2020). What Eating a McDonald’s Burger Does to Your Body. [online] Eat This Not That. Available at: https://www.eatthis.com/what-happens-eating-mcdonalds-burger/.

•          October 6, K.H. and 2020 (2020). 7 Healthy McDonald’s Orders, According to a RD. [online] Eat This Not That. Available at: https://www.eatthis.com/healthy-mcdonalds-orders/.

•          ResearchGate. (n.d.). Table 1 : Number of male athletes between the ages of 18 -25 years who... [online] Available at: https://www.researchgate.net/figure/Number-of-male-athletes-between-the-ages-of-18-25-years-who-showed-positive-or_tbl1_325077150[Accessed 25 Apr. 2022].