The purpose of the postings is to increase the number of individuals who follow McDonald's on Instagram and increase interaction. The target audience for all those blogs is anybody between the ages of 18 and 25, who is young and active and wants some meals that meet his nutritional demands (McDonalds, 2022). These postings were created expressly to help McDonald's increase their user engagement and subscriptions. They achieve this by putting their social media Instagram handles, as well as a link to their website where customers can learn much more about meals they offer. McDonald's is testing out a new campaign that enables fans to purchase their meals after viewing the commercial. McDonald's is now experimenting with a new campaign that allows fans to order their meals as soon as they view the advertisement. Consumers may now buy immediately away when they see a sponsored ad by clicking the "order now" button on the ad.
I decided to make the post with a combination of meals, colors, and the McDonald's logo. The yellow and white background contrasts with the red and grey colors for the title and sub title, which were all the same as McDonald’s colors, and I used canvas color wheel for this (Canva, 2019). For the main text, I used the HORIZON and NORWETER fonts because they're the most likely used font for McDonalds, and I used canva fonts for this (Canva, 2019), there are three postings, each with two pictures: the first shows the new meal that has been dropped, and the second shows the meal's ingredients. On the left, there was also a McDonald's logo. By combining all of them, we were able to create highly appealing articles that would encourage customers to visit the website and boost web traffic by 2022. (McDonalds, 2022)
Despite the fact that the website will be in the bio, there are key terms I would use when posting the posts to make it simpler for people to discover the McDonalds website. These are some of the most regularly searched terms on Google:
1) McDonalds
2) McDonalds meals
3) McDonalds ingredients
4) How much calories is in McDonalds?
5) McDonalds Location
6) McDonalds Prices
The clusters I will use to know what people will search for are:
1) McDonalds
2) Meals
3) Prices
Material marketing, according to the Content Marketing Institute (2020), is the act of developing and disseminating information that may attract a brand's chosen target audience. The goal of these posts, terms of the RACE framework, is to reach new consumers and raise awareness of the brand and its offerings. They can look for the brand on Google, blogs, and other websites' links. They may learn more about McDonalds by reading articles on the website on topics like Fast food, tasty meals, cheap meals, and the meals they provide. We want customers to engage with McDonald’s social networking platforms as well as their website. (2020, Chaffey)
Posts References list
• Canva (2019) Fonts. Available at: https://www.canva.com/learn/canva-for-work-brand-fonts/
• Canva (2019). Color wheel - color theory and calculator | canva colors. [online] Canva’s Design Wiki. Available at: https://www.canva.com/colors/color-wheel/.
• Chaffey, D. (2022). RACE marketing model definition - What is? | Digital marketing Glossary. [online] Dr Dave Chaffey : Digital Insights. Available at: https://www.davechaffey.com/digital-marketing-glossary/race-marketing-planning-model/
• [Accessed: 25 Apri, 2022]
• Content Marketing Institute (2021). What is Content Marketing? [online] Content Marketing Institute. Available at: https://contentmarketinginstitute.com/what-is-content-marketing/.
• [Accessed: 25 Apri, 2022]
• McDonalds (2022) McDonalds Creative Brief. [4BUS2006. McDonalds Creative Brief. April, 2022] [Accessed: 25 April, 2022]
