Poppy's Petals is a contemporary floral brand specializing in fresh-cut, hand-delivered arrangements and bouquets, based in Miami, FL. Owned by head florist, Poppy Bennet, Poppy wanted to create an elevated brand that communicated elegance and aesthetic from the modern bride to the "just because" sweetheart.

The solution is a rustic visual identity using muted hues of romantic pinks and natural greens found in Poppy's bouquets. An alternate logo design was also provided using Poppy's likeness as the brand mascot to showcase the femininity of the brand and ultimately establish a recognizable emblem for the business.