Pote Salva-Vidas
PT
Este projeto foi desenvolvido para a Pote Salva-Vidas, empresa do ramo alimentício, cujo carro-chefe é o box de marmitas fitness para congelar. As marmitas inspiraram o nome "pote". Para brincar com a necessidade de salvar a alimentação do público-alvo, trouxemos para a marca o bote salva-vidas dos navios. Os pimentões foram escolhidos por terem as quatro cores da identidade visual, além de expressarem a sensação de uma comida saudável.
EN
This project was developed for Pote Salva-Vidas ("Lifesaver Pot"), a food company whose flagship is the fitness lunch box for freezing. The lunchboxes inspired the name "pot". To play with the need to help the target audience to have a good diet, we brought to the brand the lifeboat of the ships. The bell peppers were chosen because they have the four colors of the visual identity, in addition to expressing the feeling of healthy food.
This project was developed for Pote Salva-Vidas ("Lifesaver Pot"), a food company whose flagship is the fitness lunch box for freezing. The lunchboxes inspired the name "pot". To play with the need to help the target audience to have a good diet, we brought to the brand the lifeboat of the ships. The bell peppers were chosen because they have the four colors of the visual identity, in addition to expressing the feeling of healthy food.
Naming and Visual Identity: Studio Biz
Illustration: Martin
Illustration: Martin
ILLUSTRATION SYSTEM
MASCOTS
MASCOTS IN ACTION
APPLICATION EXAMPLE
MAKING OF
LOGOTYPE
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