The new Maison Louis jewelry/watchmaking store is getting a complete visual identity for its launch in 2022. Refined, elegant and jovial, this is how we could describe the Maison Louis company, led by Jean-Marie Louis and his love Clélia.
This is a brand creation outside of a company that already existed: Jean-Marie's family watchmaking, passed down from father to son.
We have created a visual identity that reflects the personality traits of its protagonists as well as the services they offer.
Subsequently, we created several communication media such as business cards, letterhead, e-mail signature... But also a facade sign, banners for social networks as well as templates of publications.

SCOPE
- Logos & marks
- Identity
- Collaterals
- Signage


Excerpt from the brand guidelines produced for Maison Louis
Identity, design & strategy : Christophe Lonneux, Nomade
Direction : Christophe Lonneux, Nomade
Facade sign : Inéa Studio
Window lettering : Miles Signs
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Branding & Design /identity /communication /strategy

Maison Louis
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