The Brief:

Initially the client was looking for an OOH campaign that would suit a billboard. The aim? To persuade parents to buy Stabilo Boss highlighters during the back-to-school period, through positive messaging and encouraging creativity.

Enter the ‘Like a Stabilo’ campaign.

The initial idea for the campaign was to attract the eye of those passing the billboard with the bright colours of the client’s product. Then to incorporate a simple message that could be seen easily on approach, that could be taken in with a simple glance.

The campaign was created to last for 12 months, and across more than OOH.