Product Design and Product Management
Magellan, the ultimate Travel Pocket Application
Magellan, the ultimate Travel Pocket Application
PHASE 1. PROJECT SCOPE.
PHASE 2. EMPATHIZE STEP.
User Interview / Personas / Empathy Map
I did 5 video call interviews to collect information on user behaviors and travel experiences
Personas
Empathy Map
5 Whys technics
We set up “5 Whys technics” to discover the real root problems :
Why reduce by 50% the time spent while planning trips?
Because the web integrates a lot of information and that can be confusing for travelers who feel waste of time.
Why it can be confusing for travelers who feel waste of time?
Because more websites are not updated and can to have lack of content on the destination chosen by travelers.
Why is it difficult to find good content and quality travel website?
Because travelers can change plans easily and websites are not fit mandatory. Users must jump on another website or application.
Why use different tools for planning trips?
To be sure to have good information and top tips
Why is it important to have good information and top tips?
Because the approach traveling solo, in a couple or with band friends differs and could be more complex.
Analogous Competitors Moodboard
Slopes, https://getslopes.com/, is an application who allows unlock a wealth of detailed stats (and bragging rights) about your days skiing and snowboarding. Know what to expect with condition reports and trail maps for resorts around the world.
Transit, https://transitapp.com/, is an application who allows to go on your own way. Get real-time info for bus, train, Uber, Lyft, bikeshare & scooters in 200+ cities. Works for all agencies: the MTA, TTC, STM, CTA, Metro, many more.
PHASE 3. DEFINE
User Journey Storyboard / Users Stories
User Journey Storyboard
Example of Users Stories / Backlog from reviews and Pain points related Play store and Forum
❝All project begin by to know needs, behaviors and context of his future users❞
PHASE 4. DECIDE
What added values will the future application bring?
- Visual Attractive: Color, Animation
- Functional interface: Simple, Fast and Intuitive
- Emotional feelings: Satisfaction, Accomplishments, Immersion
Background Selection
PHASE 5. PROTOTYPE
Onboarding Register & Sign in
Search Step
PHASE 6. TEST / VALIDATION.
Street testing with users on the onboarding and research prototype is good. There are still feelings about the fact that a step is missing on the flows which could add more empathy to the application.
