SPRÜNGLI
The home of Easter
The challenge
«Home of Easter», Sprüngli’s core Easter campaign idea, needs a reinterpretation that combines the haut chocolatier’s heritage values and its refined elegance with the openness and creativity that goes into each creation.
The solution
To convey Sprüngli’s idea of «Home of Easter» curated views of a classical and modern European home became the welcoming décor for delicious indulgence. A wide range of creations in pastel and bright tones entices the senses and fills the viewer with anticipation and delight.
On Easter Confiserie Sprüngli welcomes us all in an elegant home. An inviting place where the appreciation of tradition is celebrated and combined with modern details. Where a wide range of delicate creations in pastel and brighter tones reflects a sense of refined elegance and delights with that unique openness and curiosity the spring brings along.
A recurring theme for the season, «Home of Easter» is a celebration of the awakening of the senses that characterizes spring and this holiday. Colorful creations and delicate indulgence are conveyed in different shapes and forms and entice the viewer.
To fully celebrate the spirit of the campaign we created the ideal stage for the colourful creations: with its white wall reliefs, its warming wooden parquet floors and the rather clean-cut and modern furniture, the home embodies Sprüngli’s heritage, its selection of the best natural ingredients as well as its creative crafts and utmost attention to detail.
Used to present the delicious treats that the haut chocolatier creates every year a new for a unique taste to share with family and friends, the Easter key visuals are found across a variety of applications – from the Sprüngli website to its print leaflets, from digital ads to the haut chocolatiers’ social presence. Let yourself be inspired by different forms, colours and tastes and discover delicious treasures and wonderful treats.
Website: spruengli.ch
Responsible at Confiserie Sprüngli: Yumy Pham (Head of Marketing), Bianca Sa- meli (Project Management, PR & Content Manager), Julia Stöckli (Head of Communications).
Responsible at Branders: René Allemann (CEO & Creative Director), Marisa Güntlis- berger (Director Omnichannel Experience), Sarah Hepp (Senior Brand Designer), Palma Manco (Senior Brand Designer).
Responsible at Visual Eyes: Katrin Lohmann (Photo Production); Oliver Rust, KO Photography (Photographer); Marlise Isler (Stylist).
