Some TV commercials or radio advertisements catch your attention instantly because of the video and the audio used in the advertisements. These commercials show that voiceovers are important in branding or advertising campaigns.

Not every advertisement uses the original voice of the artists featured in the advertisements. Similarly, commercial voiceover actors are used for the narrative section of the advertisement. This is all a part of attracting a large audience toward the service or product by giving the right tone and character to the ad message. 

Large companies generally hire commercial voiceover actors to be the voice of their brands. They keep the same commercial voiceover actors for all the sales work of their company as the voice becomes associated with their brand. Using this technique helps the brand connect with customers, and once the customers get familiar with the brand, they start to trust the brand's products more easily. 

Source Url:- Commercial Voice-Over Actors