Burn & Broad worked with Saucony to concept, design and develop the SS22 Originals  campaign celebrating the brand’s craft and creativity. Conceptually B&B captured the models and the product as stone sculptures and paintings to bring out their unique personalities.

Credits:

Agency: Burn & Broad

Creative Directors: Eugene Serebrennikov, Vicente Garcia Morillo

Photographer: Jerry Buttles

DP: Bob Hoste

Set Design: Nikrooz Studio

Wardrobe: Simon Rasmussen

Hair:Charles McNair

Makeup: Christine Cherbonnier

Casting: Tyler Adams

Production:  Open Range Crew

Project Manager:  Danny Serebrennikov