HALDIRAM'S SOUTH INDIAN SNACKS
Haldiram’s is an Indian multinational sweets, snacks, and restaurant. They recently commissioned us to conceptualize the new range of their South Indian snacks. Inspired by the old streets of Kerela, we created sceneries of the backwaters of Kerela, a quaint neighborhood, amalgamated with the hustle and bustle of a fruit market, to represent the origins of these savory snacks. Similar to the scenario, our technique borrowed from old traditions, a hand-painted illustration style with bright contrasting colors, to make our environment pop.
