Bacardi #PassTheBeat launched as a global platform led by DJs, producers, rappers and dancers with an aim to facilitate self expression among consumers at home through live music performances and dance based social content.
The #PassTheBeat movement kicked off in The Philippines followed by India and South Africa. With a multi-genre approach, each of the artists picked a beat from their set and passed it onto the next artist who gave it a twist in their own style. The movement brought together 15 artists across the 3 countries for a 9-hour action-packed digital party.
These were all live performances on Instagram Live
Fans of the festival looked forward to do what moves them while listening to their favourite artists’ performances, from the comfort of their home.
The Instagram filters, gifs and stickers we created for the campaign were excellent branding tools in the absence of physical brand collaterals.
The Instagram filters, gifs and stickers we created for the campaign were excellent branding tools in the absence of physical brand collaterals.
