Oasis Brand Book
Oasis is a flagship product of the Lassonde brand. For decades, it has been a part of thousands of people’s daily lives. The time had come to refresh the Oasis brand’s ecosystem by refocusing on the emotional connection it has developed with Canadians over the years. As a result of a long process by multi-talented creatives at lg2, i was commissioned to join the fruity playground and design the new brand style guide. A delightful task!
Élise Cropsal, creative direction
Jean-Michel Tardif, Pascale Alie-Crête, art direction
Crystelle Bédard, brand book design
lg2, creative agency
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