About MOO :
Moo is an organic vegan company provides new and fun way to eat Vegan Meals and snacks. We help not only vegan people to try different and unique vegan meals and snacks as well as encourage others such as meat eaters to try healthier options.
Logo :
The design element from the visual represent the vegetable, it has been helping people identify that the product is free from
animal ingredients.
Consumer Behaviour :
During this pandemic teenager tend to stay at home and always eat an unhealthy snack.
Problem :
In now a days market they are still no combination of healthy snack which is cookies and milk. Usually they always sell it separately.
Idea:
Using pop art style to express the fun and alive mood through the packaging.
Moo is launching this Happy Crumb packaging which consist of 8 pair of cookies and soy milk powder. Available in 4 flavour which are red velvet cheese, choco, marshmallow choco and Rainbow cookies. This set of Happy Crumb is a great alternative to consume instead of unhealthy snack foods.
AR:
Scanning the QR code on the packaging, consumers can share photos of themselves with the cookies which they likes and there's also a motivational quotes, thus allowing the packaging to go viral and the brand to gain greater recognition. It also encourages consumers to try this healthy snack.
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