Esterad Annual Report
Persistent Growth
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A quick introduction to Esterad, one of Bahrain’s oldest financial institutions
Esterad is a well respected and long running investment company in Bahrain, with investments which span the entire GCC. Established in 1973 and rebranded by Unisono in 2019, Esterad now has the brand strategy, identity digital footprint and financial reporting prowess to set it back on its path of enhanced performance and help it get back to the glorious returns of yesteryear.
The creative challenge in developing Esterad’s Annual Report
Unisono have worked on annual reports for GFH, a respected sister company of Esterad which set the creative high bar for our annual report for the firm. With this being the first report delivered after the rebrand, it was essential that it was done with a high degree of sophistication.
The creative strategy for Esterad’s Annual Report was based on the concept that the company has persisted, despite many macro-economic hurdles, in not only surviving but growing. The firm has changed its management team and chairman and is now set back on the right path and the persist / grow theme plays to the tenacity behind a brand that has existed for longer than much of Bahrain.
Project Notes:
Designers: Liam Farrell
Artworking: Mohammed Zubair, Renjith Nair
Retouching: Renjith Nair
Copywriting: Liam Farrell
Creative Director: Liam Farrell
Project Management: Shiavax Postwalla
Agency: Unisono
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