Entropy (Productions)

A soon-to-be-launched experimental label asked me to design their new logo.

The concept that was meant to be communicated by the graphic sign was very rich and allowed me

to delve a bit deeper than usual into some trivial yet beautiful mathematical abstractions.

The ideea of "entropy" is very well defined in the realm of physics so it felt natural to take a

typographic block, reformulate it into discrete components and aplying a visual algorithm that

would severely decohere the initial state.

I think I managed to achieve just that using a simple progression (using a series of odd numbers) while

keeping the entire composition sufficiently compact. The Ulam spiral is a good example of a seemingly

random and dissipating pattern that keeps being visualy consistent even after a great number of iterations.

The backround image used is in the public domain and can pe accessed here: