UNIONAIRE
We are proud to introduce our latest logo revamp for our long standing partner unionaire. Our goal was not just to revamp the brand logo but to create a more iconic & versatile logo that visually represents unionaire as a market leading brand in home appliances industry.
STRATEGY
Our strategy was based on refining the brand perception in the minds of their customers by creating a more recognizable logo and brand mark that reflect the brand’s nature and values.We started off by creating an iconic brand mark that could easily stand alone to be used as a brand language.
At the same time we were keen to keep the remarkable green and blue colors of the brand.
THE FAMOUS MARK
We worked on maintaining the famous unionaire wave but keeping it more memorable by reconstructing the ratios of the wave and its usage to serve as a brand icon on its own.
WORD MARK
Creating a more modern wordmark for the brand to represent the rapid pace of the industry and its quick evolution.
