Women can inspire brands and people to set aside their differences for a day and come together.
We create a social media invite asking our competitor (McDonald’s) to join in and form an 8 with the Whopper to mark International Women’s Day.
We spread the word from social and own the conversation that women should be celebrated by everyone.
We spread the word from social and own the conversation that women should be celebrated by everyone.
The aim is to make the initiative go viral, making the King a symbol for togetherness and equality.
