The legendary brand of Chiki officially launch a new campaign in 2021 under the big idea Play The Circle of Fun.
The PTCOF came from the product itself, a round shape of Chiki Balls chips. Chiki as market leader in snack category and followed by people across generations in Indonesia need to strengthen awareness the new Chiki family: Chiki Twist, Chiki Net, and Chiki Puff. We execute the commercial using situasion that relate to our target audience, and put the shape of Chiki chips at part of the visual. Symbolizing that when you snacking with Chiki you always can play dan having fun.
Credit
Client : Chiki
Agency : FLOCK
ECD : Leonard Wiguna
Creative Lead : Talitha Lila
Art Director : Jaza A. Ramada
Copywriter : Mayang Pastikaratri
Director : Victor Studiaminto
