Volvo really wanted viewers to ignore the 2019 Super Bowl, so it developed a promotional smartphone game to give them something else to do. Players could eat, drink, and party with friends, and they were allowed to listen to the game, but they couldn’t watch it or any of the million-dollar car commercials that peppered the event. The three viewers who won the staring contest received a brand-new S60 sedan to drive for two years.

Team
Agency: Grey New York
Production: Tool Of North America